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Link isn't working but Selzered's link does.

What is interesting is that graph half way down: in 2010 the software cost of the car was 35% and they project by 2030 it will make up 50% the cost of the car.

As a consumer, I don't want anything but Apply Play or Android Auto in my car with a display. Why not cut costs and go a different direction? Am I really in the minority of consumers?

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I 100% agree with this. I want climate control knobs and buttons, a basic AM/FM radio, and a CarPlay/android auto screen. Everything else is noise, and as Toyota would put it, MUDA (Waste / non-value added).

In my view, there is no reason for an auto manufacturer to invest heavily in their infotainment systems anymore - it just isn't a competitive advantage for most cars. Almost all users who buy the upgraded trims will have a smart phone.

I work in the automotive. I think that this is the trend. At the begin, smartphone projection was just calls, music and navigation. Now such systems are interested in signals coming from the car.. guess why!

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