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Thanks. I was thinking the same thing. The language is hard to read.

> And what follows is an ordered list.

Isn't it just a numbered list? You can number things, but that doesn't mean it's in order of importance, just the order it popped into the writer's head.

> Of mostly unsubstantiated nonsense explained in bloated language. That opposite of what I'd expect from good tech writing.

I agree. At first I thought this was for "tech writing" in the sense of user manuals. But this is for journalists. And it's more just a vague rant.

Most unordered lists like this should be numbered so you can later refer to the points by number.

Every list is ordered. "No particular order" means "dont think they are ordered by importance".

It is list of authors pet peeves, stuff he would like writers to follow. I did not found the language bloated, it was easy to understand.

The headline is confusing, but I think the author means advice for "people who write about technnology", not "technical writers" the profession. The second sentence is pretty clear on the intended audience.