Yet another online t-shirt shop?
The product is already taken care of: dozens of great designs that he's been selling successfully in market stalls, the t-shirt quality is good and the finished products sells in bulk for 4USD a piece.
What sets us apart?
- Designs: obviously this is subjective but myself and friends that wear them get compliments, "where did you buy it?", etc. The designs sit in a niche between threadless and expensive brand name shirts.
- Price: The low bulk price allows us to offer serious discounts. Buy 2 get one free, promo codes offered after every sale, more promo codes if you tweet / share on FB, etc. Standard shipping is free world wide.
- Social: Initially sell 10 models for men and 10 for women. Then we'd launch a "groupon style competition", showing 5 possible designs that may be made next, asking people to vote for their favorite. If theirs wins, they get to buy the shirt at 50% off. Voting and results get disseminated on Twitter & FB.
- Packaging: Because of the low bulk price we can afford to splash out on nice packaging to make users feel appreciated.
- Support: 30 day no question returns. My partner is in Asia so we can answer emails within the hour, 24/7.
The goal is to set up a break-even business initially. All proceeds go in to advertising. I'm a web developer, girlfriend is a rock star designer / photographer; the website, design and product/model shots will only cost us our time.
Thoughts?