You are right that "your rate of return in a given game might depend on your the amount you bet", this is actually very common. Consider a stock market: buying 1000 shares and selling them a year later will generate less than 1000x the return of buying 1 share and selling it a year later (assuming the stock goes up), because you pay more per share to buy 1000 shares and make less per share when you sell 1000 (because the share price moves as you buy/sell).
Related, I really enjoyed this treatment of the Kelly Criterion by Thorp and highly recommend it http://www.eecs.harvard.edu/cs286r/courses/fall12/papers/Tho...