> So long as their products are free, it’s hard to argue that consumers are suffering harm.

Is it? There's an increasing antipathy towards the amount of data Google collect, many people on this forum, if not so much in the world at large, would consider that harm. If Google's hiding from me a better service that's also free, or even has an acceptable cost, I'd consider that harm.

It's only hard to argue there's no harm if their product is identical to its competitors, which is basically never true.