They could have had a small but cult business contracting with smaller theater chains, but they didn't.
They could have also bought tickets in bulk, and sold them through the app, but they didn't.
They could have reserved tickets at premiers and sold them at a markup, but they didn't.
They could have done a LOT of things to make money, but they didn't.
I say this as a onetime holder of more than 1% of publicly available shares. And I think at the time, one of the largest non-institutional shareholders.
Lost a lot of money on wanting a dumb "title".