Yes, I think it’s fair to think of it as a kind of quality inflation like shrinkflation. The reason it gets me frustrated is that while shrinkflation is a difference of quantity, quality inflation is a qualitative difference, sometimes to the point where I will no longer buy that product at any price (the older higher quality product essentially no longer exists).

That’s been going on forever too, but at least my hand-wavey perspective is that whereas I might have thought in the past “huh, I sense my Cadbury’s bar is possibly 2% lower quality than 2 years ago :shrug:”, now it’s more like “huh, I can’t be the only one who’s had to stop buying this crap which was previously an ace product”.

I suppose both these forms of inflation are down to consumer buying power being weakened, and posit that nowadays it’s due to the “stock price being the product” - to lean on a reference to Silicon Valley’s Action Jack :)