Shopify's CDN is down.
Which is causing $15+ million in lost product sales for every hour of outage.
Not to mention the loss of any new customers.
Which is causing $15+ million in lost product sales for every hour of outage.
Not to mention the loss of any new customers.
A very significant amount of people won't go back. It's why the most effective marketing campaign by far is retargeting those people to convince them to come back. Unfortunately that's not possible in this case since you can't track the users as the site is unusable.
So they didn't need what they were about to purchase and saved their money. Doesn't sound like a net loss to me.
I was talking about the economy in general, not specific e-commerce sites. People that actually need what they were looking for but don't go back will buy it elsewhere. The money still flows, just somewhere else. And if they don't need the item(s), they'll perhaps use the money for something more useful.