There is a new secular religion underneath this.
"Uploading consciousness", "Aren't we all just data systems?", "We've built a neural network with as many (meaningless) neurones as the brain!"
It's the same disgust and denial at being biological animals that all religions foster.
Thankfully here, I think, the religion has predictions. It predicts a self-driving car, a "fourth industrial revolution", and so on. When these fail to materialise, some sanity will return.
(Of course they have already failed, the question is when in the next 5-10yrs people will realise.)