Firms can’t get workers because they don’t actually have a sustainable job to offer. In a functioning capitalist system encouraging those firms to die would be seen as positive.
Firms should have to compete for labour. Not getting labour and the existential risk that poses to firms drives automation and innovation. They are capitalists supposedly. Deploy some capital, or close and get out the way so somebody else will.
Venerating individual businesses stops capitalism working. It’s time to give up believing firms have a right to exist and that they are doing anybody a favour by existing. Let competition do its job of getting rid of the bad and encouraging the good.