Thank goodness this perspective is getting out there.
I have recently been incensed by the opposite view, that the bias is within "the data" only: https://www.youtube.com/watch?v=6jbin15-TcY .
This is wholly false. Machines which analyse the world (ie., actual physical stuff, eg., people) in terms of statistical co-occurances within datasets cannot acquire the relevant understanding of the world.
Consider NLP. It is likely that an NLP system analysing volumes of work on minority political causes will associate minority identifiers (eg., "black") with negative terms ("oppressed", "hostile", "against", "antagonistic"), etc. And thereby introduce an association which is not present within the text.
This is because conceptual association is not statistical association. In such texts the conceptual association is "standing for", "opposing", "suffering from", "in need of". Not "likely to occur with".
There are entire fields sold on a false equivocation between conceptual and statistical association. This equivocation generates novel unethical systems.
AI systems are not mere symptoms of their data. They are unable, by design, to understand the data; and repeat it as-if it were a mere symptom of wordly co-occurance.