£35 Individual, £100 Team, £600 Company, seems like fair/straightforward pricing for a team that has members who know some Rust but haven't built out a production API with it yet. I wish every tech stack had a book like this, and I think it'll be particularly valuable for an exciting new language with a learning curve like Rust.
I will note, though, that I'm currently consulting on a team that's transitioning away from Rust for their startup's GraphQL backend because they found it too slow/difficult to onboard more junior engineers to the language. Personally I find the Rust code pretty great, but the learning curve (and perhaps even talent cliff) is something to keep in mind if you're considering Rust for a standard web api use-case.
TypeScript is probably a more appropriate choice for most situations – still a rich, powerful type system, great performance, and much faster compilation times (and thus iteration speeds) and much, much easier to find engineers who will be productive within a month on your codebase.
EDIT: To be clear, I still consider myself a fan of Rust, and am keen to have an excuse to use it.