I bought rope there (in a physical store) a few months ago, for tying down furniture in a truck. Got home, cut the rope, it was a foam core with braiding around it to make it seem like true rope.
This applies to their food items as well, by the way.
Once you get out of the Amazon funnel, why go to Walmart? There’s a hundred retailers that sell genuine KitchenAid mixers. Pick the one with the best price, or color scheme you prefer.
If you want to buy a $150 mixer, but also, say, a $10 book and a $5 cable, you'll be able to put those all in one cart at those vendors and get free postage.
If you go to some specialty mixer retailer, you'll have to buy the other items as a seperate transaction and pay for shipping on them.
I know in my household, we definitely will ask around "I'm buying something from Amazon, so I'll already be spending $25, does anyone want anything else on that order?"
If I buy a product and it has issues—okay, it happens. Maybe I post a bad review or just don’t buy it again.
If I buy a product and it’s something else, the seller should be ashamed of themselves.
I have bought (and returned) countless fraudulent books from Amazon to the point where I had to weigh the books, count the pages, and compare with publishers.
And then I closed my prime membership and I’ll take the longer wait times for a real product.
Have any of the regulators taken note?
I've been reading Congress' anti-trust research and reports. Haven't seen this called out yet.
Companies like Amazon are carefully engineered to avoid that type of enforcement action. Nothing will happen until you have a major political shift - I’d guess somewhere around 2035-2045 when demographics shift the political dynamic in the US.