If marketers would only get this they would make so much more money, and I would get better ads for more relevant products. Instead I get ads that target me because I am in AGE_RANGE and live in country, or ads for scam products.
Break the population into groups:
1. Have a working dishwasher / don't need one
2. Old dishwasher is failing, looking for a new one
3. Just bought a new dishwasher, it works great
4. Just bought a new dishwasher, going to return it
I suspect group 4 is who they're targeting.
Ever recommended something to a friend/relative, or bought a second one of something that works/fits/performs well? Or even ever thought you should. I've definitely bought a pair of trainers (sneakers) and then thought, oh I should have bought another pair. If the shop had sent me an email, "get a second pair postage free" a few weeks later then they'd probably have made a sale.
I know people who have second homes definitely would re-buy white-goods, for example.