Just to add to this. I emailed the CEO of o2 last night to tell him that I would switch my business to another provider if they didn't pull their advertising and I received a reply within 15 mins (at about 9.00pm) saying they were already doing this and it said "sent from my iPad" so I kind of suspect that it was a personal email I received back. About 15 mins later o2 were being reported as having pulled their advertising following on from Ford, Mitsubishi, Virgin etc. By this morning most major companies had committed to pull their adverts. The whole thing happened in about 24 hours tops. Biggest selling Sunday paper to nothing. 'Name' journalists from other Murdoch brands, even the Times, are reporting being heckled in the street. A lot of people are very angry.