Data feels like the next resource (like hydrocarbons or other resource extraction) where it can be exploited for massive profit while its costs externalized for the rest of society to bear.
Like how it took decades for society to come around to human influenced climate change, it will probably take a while for people to accept the social and mental health costs associated with the extraction and use of this resource, or we will get to a point where people are manipulated enough to be insulated from such a realization.