>Or they could ransom individual's data directly to the individual. Or they short the stock of the company and then release the stolen database publicly to make the share price fall.
You're listing a bunch of things that are almost assuredly already happening. If a company was dumb enough to keep social security numbers unencrypted in a database or spreadsheet, that data is going onto the dark web whether they paid a ransom or not.
It's a LOT harder to find a buyer of proprietary data that will likely put the buyer in prison for a long time, than it is to get a ransom from one individual trying to keep the whole thing quiet. Once you advertise "I have Apple's top secret next gen laptop details!!" - when someone releases a strikingly similar laptop, or "leaks" the details on an Apple focused fansite, the feds will be all over them.