Interesting that they also mention that you need to get your vehicle serviced at a Toyota dealership to extend your warranty up by a year each time (up to the 10yr).

I didn’t see it in the article, but I wonder if that includes getting all of the dealerships “suggested maintenance” if you want the warranty extension to apply. I’ve had lots of sketchy dealership overcharging experiences, and if you need 5 dealership service visits to get up to the full 10 years, I can see this “warranty” costing thousands of dollars in unnecessary/fake maintenance. I’m sure that there are good actors out there, at dealerships too, but it is easy to be abused.

This seems like a tactic to bring in more money, not one that Toyota is just doing for the sake of standing behind their products. Most cars can last beyond 10yr / 100k miles, so I don’t think this costs them much. But to get the dealerships to charge you $300 for a cabin air filter a few times will probably make them more than they lose.