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Yes, I wondered at first if it was for real. I mean who okays "Boom" as the name of an aircraft company?

Not worse than Slack as a productivity tool, and yet it didn’t seem to matter.

Ha ha, that's true. But it's not my life that I am entrusting to Slack.

Likely due to the relation between supersonic jets and sonic booms https://en.wikipedia.org/wiki/Sonic_boom

If you have to explain your name then you probably should have kept looking.