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> Hulu will sometimes tell me that they don’t have the item I’m looking for

Netflix does this too (or did? it's been awhile). It's one of those tiny little details that really makes a difference.

Not in my experience (on mobile app). It just alludes to that fact by suggesting shows that are very close to the thing you were searching for, but the thing that you did actually search for is conspicuously missing from the results list.

Exactly. Its like they're saying: We don't have what you want, but here's something that's close enough. Be happy.

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