I buy a computer I own that computer there should be no strings attached.
But you don't own (for example) Netflix. So Netflix can exclude you if you use your computer in certain ways, right?
i.e. if you refuse to use a secure boot infrastructure and do remote attestation of the trust chain to Netflix, they can refuse to provide you service - obviously based on the assumption that this was all made clear to when you signed up.
I try not to whip that out because it's all fun and cool til they do somethimg you don"t like.