I'm surprised why this path isn't discussed as a viable option forward, especially given how much attention is given to hydrogen, despite mountains of likely insurmountable engineering challenges that surround H2.

Production of natural gas is a somewhat inefficient, but infinitely scalable battery for renewables.

My cynical take is that there's no hype to be generated around power-to-natural-gas, and people hyping up hydrogen don't want the public to know that most of originates from breaking fossil fuels.