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Will there be an epub format if I get the hard copy? Shiny iPad needs some decent books on it.

Yes, the book will launch on Kindle/iBooks at the same as hardcover. You can pre-order the Kindle version at http://bit.ly/LeanStartupBook

Thanks for making it available on Kindle right away. I just pre-ordered it.

You can currently pre-order it from the iBookstore.

Bonus: It is $5 cheaper there than it is on the Kindle!