From my (not op) experiences, oh yes.
Just last night I was talking to a potential bar investor and one of the huuuuge talking points was " how do we cater for the americans?"
As a member of this target demographic, I would say that catering to American drinkers would be to provide a pretext to be at your establishment. You don't have to actually provide all that much, but if you provide a reason for being there that isn't, "Socialize with others" I bet you'd attract more Americans. In America we do "brewery tours" for example, but it doesn't even have to be related to alcohol itself ("good" music, board games, axe throwing, bumper cars, pub quiz, karaoke, etc.). What matters is that you're plausibly not there to "socialize", even though that's actually why you're there.