"I've said this previously, if you for a second think Apple is protecting you against evil "Social Media company" or "Evil X Advertiser", you are wrong. Apple is only looking out for Apple. "
How are these two sentences at odds with each other? Apple is absolutely "protecting me against evil social media companies" because I give them a lot of money for their products that offer privacy as a feature. They are looking out for Apple by providing a high value, sadly unique service in the industry, and their users obviously appreciate it.
It is possible for there to be aligned interests between a user and a provider. Pointing out that they're doing it for their own reasons (which in this case is their product positioning) isn't the slam dunk you think it is.