The author calls out the Apple Watch review website from The Verge for hijacking navigation, but honestly I remember reading this review and being really delighted by all the magical effects.
I always feel like I have to scroll slowly, much slower than I normally do, so I don't accidentally miss something. That's awful UX IMO. They would be better off creating two pages: one for regular users that want to simply read this extremely lengthy article. The other could be self-contained "web app" type interactive experience where you aren't limited to the CMS' page template to design the layout the way you want.