FWIW, this resume got me an offer on my dream job (the contract isn't signed yet, so I don't want to say what/where). I can't say for sure I wouldn't have pulled it off with a boring one, but it sounded like it helped get my foot in the door.

If I wanted to work at, say, a bank, or a military contractor, or a big-whatever consulting douchery, I wouldn't have bothered. Since I want to work with smart, creative, like-minded people, I thought expressing my own personality more honestly than on my old resume might be a good approach.