Why would you need an unified solution? Why not leave it to the national governments and Youtube or whomever can personalise their checks based on your location.
So you'd have support for France, Germany, maybe Netherlands, and that's it.
With an EU-wide ID, the smaller countries profit significantly, and startups can integrate and use the functionality easier.
To facilitate freedom of movement within the bloc.
Spottify advertised itself in EU for half a decade or more, but has been available in my country for less than a year.