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I don't get it...what's changed apart from everything looking bigger? I felt it was silly of me to put in my login details to be honest...but like a plonker, i did.

"looking bigger" is good for smartphones.

agreed. It fits perfectly on the iPhone. Check it out if you're browsing from one.

they've definitely made some optimizations for the iphone, and i think we might begin to see the introduction of some 'pro' features with this release...i'm not sure exactly what they have in store, but i'm excited to see how they plan to monetize tumblr

phishing site?

edit: apparently not: http://staff.tumblr.com/post/45588160/tumblr-4-beta

http://whois.domaintools.com/tumblr-beta.com

phishing was the first thing I thought of.

I understand if you need to run the site on another domain (because of cookies) but please don't train your users to be phished. The login page should have been on tumblr.com/beta (or beta.tumblr.com) that posts to the other site (or if you have an authenticity token to protect against CSRF posts to the login path, you could iframe the login page from tumblr-beta.com/login inside a tumblr.com domain).

Tumblr Beta