It's a bizarre business model, but the aspect that is most baffling about this article is that he knew it before he signed up.

There was no bait and switch. They never said he'd be paid. He knew users of the service paid for it. They never said they'd donate his "take" to charities. These were things he knew before he signed up.

But he signed up thinking it would bring credibility/"exposure". Apparently it didn't bring enough of that, so instead he's using the feigned outrage to try to achieve the same. The charity bit is particularly weak.

Eh. There's a reason there is a lot of eye rolling. Many of the other "mentors" probably have a stake and duped guys like this into "volunteering" their time to sniff at their aura.