It's a corpus of text so large and varied, that simple requests can bring up a few good examples, which can be mashed together to seem new. It's essentially a smart search & plagiarism process. I suspect if you could view the main contributing sources it would be less impressive.
for example, I was really impressed that GPT3 could write code - until I realised that it contained most of stack-overflow (including code examples) - no actual inference was happening, it was just search.