I've seen entirely analog circuits designed and built with the PCB parts and techniques used in these devices, that are miles away from the quality of good pedals, without even being digital or modeling at all. I'm sure the problem circuits measure completely fine, and then you A/B them with a truly great pedal and it's chalk and cheese.
If you try to argue the point, people committed to the digital modeling model get quite fierce, so tone hounds learn to just roll their eyes and not engage. You can also think of it as learning to rely on secret weapons.
Case in point: the old Neve desks
https://acris.aalto.fi/ws/portalfiles/portal/41964332/Real_t...
those are MUSHRA tests, meaning only skilled listeners are allowed to participate https://en.wikipedia.org/wiki/MUSHRA
Sure if you run a null test these will fail, but in real life it's really up to how honest the tone hound in question is, and if you can trap them into being honest.
If you're talking product viability, something like the Pepsi challenge, double blind testing, would probably be effective marketing.