This feels like one of those Ads disguised as a news article. It's claiming an air conditioning startup founded in 2020 (windmillair.com) is bigger / "cooler" than Dyson (dyson.com).
It definitely is.
It looks like an overhyped good-looking AC. It doesn't say anything about the tech inside, including how noisy it is, etc. How does someone pays for a premium (???) window AC without knowing this?
It looks like an ad to me
But but but you can control it with an app! And your voice!
$395 for an 8k btu and $325 for a 6k btu seem very very expensive to me. It's been a little bit since I was in the market for window ACs, but a 6k BTU would sell for $100ish from home depot or lowes when on sale.