My father probably watches 3/4 hours a day of various sports on tv (my gf's father is even worse). They are the target of these interviews and media.
Can we just agree that HN/Reddit isn't really a representation of society in general. Specially a slightly older population that isn't all in with the new fashions of the internet.
Without the media coverage of the games, of his life and everything around, Ronaldo wouldn't have 1/1000th of the followers in social media. Pick a sport that isn't heavily broadcasted, and you can find a once in a lifetime star that will probably still be working a side job to make ends meet. It was actually the advent of live sports on tv that made sports go from 'oh it is a nice living' to 'best well played job in the world'. The current attitude of a lot of players (not all) is 'hey I got mine already so fuck the ones that come after' and do nothing to help. (Ronaldo has 289 million followers, Bernardo Silva has 2.1 million, other good players have probably less (sorry, I really only remember those two players from the national team, I searched current best goalkeeper in the world, gave me Oblak, with 1.5 million followers). because the media don't focus so much on them, not giving them the opportunity to get those followers)