This notion that non-profits should be run on fumes by people who are paid less than market is ridiculous.
That's not what I got from the article or even the headline. It's talking about why they are using "tearful-sounding messages like: “This Thursday Wikipedia really needs you. This is the 10th appeal we’ve shown you. 98% of our readers don’t give; they look the other way … We ask you, humbly, don’t scroll away.”"
"really needs you"? Really? That too in India during COVID? With millions in the bank and salaries of everyone over $130k?