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1000 people who have expressed interest is very different from 1000 people who have placed a cash up front order.

Ask for the cash-up-front orders and then come back and tell us how big your demand problem really is.

Very true. I imagine that even though 1100 will commit, some will flake leaving me with 800 or 900 (or maybe half that).

However, I'd like to prepare for that demand problem in case it does arrive whole hog.

Your conversion assumptions are ambitious.

Possibly, but they are actually being directly passed to me from another organization's pipeline. So they are already paying customers and my services become an add-on to their bill rather then a separate bill.

Regardless, I have to prepare for the chance that every last one becomes a paying customer. Not optimistically, but pessimistically :).

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