I'm new to negotiations, having been avoidant my whole life. I've started with GTY and Chris Voss's masterclass, but I know there's more out there. Someone here on HN mentioned once that 'salience models' are the now the cutting edge of negotiation theory, but I haven't been able to find much useful beginner/intermediate stuff on that.
Bargaining for Advantage does this. I expect most "academic" books do it.
The techniques won't work if you use them verbatim because someone else who has read the book will recognize it.
He simplifies things to a set of rules, but it's up to you to be judicious on when to use them and to do your homework on what the underlying principles are.
Arrogance is one thing. Outright misleading/lying about what other books say is another.