Facebook Still Doesn't Get It–People Care About Their Privacy

I do not find the argument convincing at all that Apple tracking anyone is less severe because it happens under the same roof. To pick up the analogy from the piece, if someone tracks me in the shower, I don't care if the house, the showerhead, and the window and the guy peeking are from one or five different companies. Apple also consistently needs to apply the same standards to its own services. Apple's size and reach are not an excuse to justify double standards, if anything it ought to invite more scrutiny.

Tracking ought to be defined as the exchange of information between distinct services regardless of the provider of said services, similar to the scrutiny that say, the EU applies to data exchange between WhatsApp and Facebook.

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not enough to matter*