Successful businesses don’t need smarts
waterflowon.com
Let me show you
Make a good product; set a price above your cost; tell your customer you have what they want; make a mistake, fix it, and be honest with everybody; make fair deals with everybody
Any idiot can understand and easily do things right, because nobody will argue that it is wrong, or it just doesn't work for him. But why don’t people do things like successful companies?
Let me show you how "smart" people make it difficult to achieve business success.
They don't make a good product and improve it by heart, they cut corners instead. They believe they know their product, but their staff and customers don't. Actually, at least their staff can see that attitude clearly, and their customers can feel it, so their enemies are glad to spread the bad news when the product fails.
They don't set a price above their cost. In fact they don't know the real cost. If you cut corners, you will never know the real cost. You need really good designer, maker, and vendor; all these things together make for a good product and also a reasonable price. You can set a high price, but who will buy it? Finally, you are playing a must-lose game with yourself, only you don't think so. Your customers, your staff and even your competitors, they know, they all know.
They don't tell their customers they have what they want. Instead, they put their ads everywhere telling the whole world how good their products are, and shout at everybody passing by “buy me! buy me!” Why do they do this like a mad dog? They don't know who their customers are, not to mention their needs. So, a mad dog starts to run marketing.
When they make a mistake, they don't tell their customers, they don’t even tell their staff, because they have too many secrets and this is just a new one. They pretend nothing happened. Only when things become too serious and they start to lose control do they start to hire a pr company with lots of smart brains to figure out an even bigger lie to get them past the crisis. Then they file this big dirty secret away in their huge dirty library with the label: secret. Every time they host a party to celebrate this huge success. They don't care where this leads them. Actually, there is no easy way back.
They don't make fair deal with anybody, they always try to avoid it over trying hard to get more in any deal. They want their staff to work harder and get less, their vendor to offer better products with lower prices, they don’t want customers to know the product, and instead buy anything they offer blindly. Yes, it can happen one or two times, but you are not the only smart person in the world, and you can't make people do business with you, thus feeling stupid again and again. Eventually everyone will leave you: staff, customer, vendor, and even you will confused, thinking “if I am so smart when it comes to business, then why do things go badly?”
So stop being a smart business man, start running your business like an idiot, and you may find the thing you dream of, overnight success, even faster.