They were agile before it was cool to be agile.
EDIT: Also, I had a NeXT Cube and NeXT Turbostation with laser printer. They were fantastic. We've barely budged the needle since then.
They were agile before it was cool to be agile.
EDIT: Also, I had a NeXT Cube and NeXT Turbostation with laser printer. They were fantastic. We've barely budged the needle since then.
While they could run prototype boards down the line, it is not quite as easy as the video makes it sound and it is unlikely they would do that lightly.
To run a prototype board down the line they would have to:
* Get the prototype PCBs fabricated (in 1990, this took a lot more time than today where you can get a multi-layer board fabbed in days). Note also that the NeXT boards were probably a lot more than 4 layers, which adds time and expense, especially 20 years ago. The good news is all the other items probably would take less time to complete than the PCB fab, so this would be the pacing item for the schedule.
* Get a new soldermask made to match the board.
* Procure the necessary non-production parts. With luck, can get small quantities (or samples) quickly from distributors.
* Reprogram the pick-n-place machines to put the parts in the right places.
* Load the pick-n-place machines with the right (new non-production) parts.
* Possibly have to tune the soldering ovens to get the temperature/time profile right (should be OK for small part changes).
Once everything is in-house and programmed, you can simply queue it and it is done.
Which turned out to be arrogant, stupid and wrong.
If they had started to gain traction that factory would have been a significant competitive advantage for them. Further, I think that it could have helped them lower prices even more think, sub $1500 workstations.
Also, given that NeXT was bought for about 15% of Apple's market cap (after laying off most of their employees), it's disingenuous to imply that Apple == NeXT. What saved Apple was the iPod, not OS X and Cocoa.
http://www.wired.com/techbiz/media/news/1997/03/2596
edit: I want to add a couple points to my followup.
1. NeXT's hardware was a resounding flop. Their state-of-the-art factory turned out to be for naught. This is absolutely true.
2. That said, this mistake did not prevent NeXT from co-opting Apple and becoming the third largest company (by market cap) in the world.
3. Apple == NeXT: Apple was, pun intended, rotten. Steve Jobs and his most trusted lieutenants assumed key positions of power throughout Apple. The only highly visible and critical Apple employee I can identify who pre-dated Steve's return to Apple is Jony Ive. However, Ive was laboring in obscurity before Steve assumed his position as "iCEO" of Apple[1 and 2].
4. Arguably, the iMac saved Apple. In one of the recently-posted WWDC or Macworld keynotes, Steve addresses this point in quite a bit of detail. The iPod made Apple a veritable powerhouse...but not at first[3]. The iPhone made Apple, well, Apple. As it happens, the iPhone (and OS X, and the iPad) is the result of decades of engineering work that started at NeXT[4].
[1] http://en.wikipedia.org/wiki/Jonathan_Ive#Career
[2] http://www.nytimes.com/library/cyber/week/091797apple.html
[3] http://slashdot.org/story/01/10/23/1816257/Apple-releases-iP...
[4] Or, to be pedantic, at CMU, where Mach was originally co-developed by Avie Tevanian, who later became the SVP of Software Engineering at Apple.
http://news.cnet.com/Apple-acquires-Next,-Jobs/2100-1001_3-2...
http://www.wikinvest.com/stock/Apple_(AAPL)/Data/Market_Capi...
Again, I don't understand why you seem to think otherwise.
Although Apple acquired NeXT, in every meaningful way, NeXT consumed Apple.
edit: here we go: http://www.apple.com/ca/press/1997/08/NewBoD.html -- Steve convinced three of five to leave.
Fred Anderson, the CFO under Amelio, was kept on until the backdating scandal. He played a key role in saving Apple--they were almost cash broke when Amelio took over, and Anderson arranged a key bond issue to keep the company afloat.
BTW, I'm quit, HN is just becoming a place where Steve Jobs and Rails must not be criticized, even when they must be. I will put some random string as my password and never return here, it was a good time but I think the community lost something in these years.