Psychological benefits to the Google model vs. the all-in-one model of Facebook?
With Facebook, everything they have to offer exists entirely on one site. This seems inherently boring and subconsciously unpleasant (one of the many reasons I never enjoyed using Google's iGoogle crap). I feel stagnant if I linger on facebook too long. And while I'm technically not doing significantly different things with Google products, the visual changes that go along with using a different site/product certainly seem to help remedy that stagnant feeling.
This seems like one of the least talked about benefits of Google+. However, given Google's recent announcement to retire the Blogger/Picasa brands and unify their products, they might not be aware of this phenomenon.
This might bother me more than some considering that I grew up using my parent's all-in-one AOL service and it driving me crazy.