to take your joke in another direction, people should blog about how hard it is to learn to write well! i.e. people's blogs would be much more fun to read if they first learned how to write.
OP author of the article we're reading about here is not a super great writer, but better than most and has actually learned the most important lesson of business presentation: (1) tell'em what you're gonna tell'em, (2) tell'em in more detail, and then (3) tell'em what you've told'em in summary.
you can read the first paragraph of this blog post and know what it's about. If you're interested, read the rest, and if you're not, you haven't wasted your time because you got the point of it.