I think people are either too young to remember this disaster, or have just outright forgotten.
Now you have to carefully see what the packaging says, which can range from inadvertently unclear to downright misleading. And to add to that, you don't know what to look for in the first place if you don't have prior experience with thunderbolt/usb-c. Example, I didn't know that a cable must explicitly mention DP in order to connect to an external monitor. Because it was the first time I had an external monitor that can use usb-c.
Not really complaining, usb-c is very very nice. Just pointing the minor annoyance of learning its warts.