I've noticed that orgs where I've worked vary between being totally insensitive to observability cost to being real hardasses about it. But I think most smaller shops are falling into the former category. I've even heard in meetings crazy shit like "It's very low overhead, only about 5%" which would get you laughed out of the office at, say, Google. Unfortunately (to me) the focus on ease-of-use has meant that OpenTelemetry concepts are structured in such a way to preclude even the possibility of a very efficient implementation, which means that there will be a schism between people who are happy in the otel ecosystem and people who can't use it on cost grounds, who probably will splinter into distinct home-grown solutions.