This is OpenAI desperately admitting: "nobody needs this, we'll pay you to help us find a market and a vision".
What do we do with all of these fancy, expensive models? Nobody knows really.
We don't really have a clear use for any of it, beyond the most rudimentary tricks. We put all of our focus into building a fancy solution, hoping we'd figure the problem out later. We're finally starting to realize none of this has a practical use.