The software demo starts at about 1:30

http://www.youtube.com/watch?v=yuSDU0JiI2c

Stupid name - NeoGopher.

The basic idea was that with 10 to 15 lines of Javascript you could bring back results from any XML or JSON web based API and display it as a list. You could then link any row or cell to any other list.

In a way it was like a reinvention of the old "gopher" protocol which allowed the user to navigate from one data list to another.

The site is gone now.