Where you see nefarious intentions I see someone pursuing their own aesthetics, something that is very admirable and that I think more systems engineers should do. It's obviously not your aesthetic. It's not even really my aesthetic. It's Curtis's. But isn't "radically different from anything that has gone before" just a roundabout way of saying "cool?"
As far as the "cult" goes, I am reminded of that part in Jodorowsky's Dune where he's all "I am looking for my holy warriors!" For any system, whether technological, religious or philosophical to remain living and breathing, it needs its adherents and believers, and I see neither bad intentions nor bad outcomes here. Maybe that's just what happens when you are deep enough in the cult. But the cult is... calm. Cozy, even.
Is that so bad?