Not just the blog but Tindie as well all under the umbrella(Supplyframe) they brought for $0.7m. "The expected revenue of Supplyframe for the fiscal year 2021 is around $70 million with profit margins typical for the software business." sure does make for a different perspective upon the offer and on the basis of that, along with the growth in that area of hobby electronics. I figure for the buyer, it's a bargain and on the face of it, could of sold for more.

[EDIT ADD} OK been pointed out I slipped few points on that value and it's $700m which with that turnover makes way more sense. But epic Doh moment and hands up on that laugh.

Findchips advertising and the SaaS tools for sourcing/lifcycle/data aggregation of components is their moneymaker. Hackaday is basically subsidized through The rest of Supply Frame, along with offering marketing partnerships and other tangential marketing type services. There's a lot of things Supply Frame does and Hackaday/Tindy are not major targets of this acquisition.

The biggest play here is competition to Altium's Octopart purchase, especially with all of today's electronic component supply chain woes. The Siemens (Mentor Graphics/PADS/Expedition) + Findchips/SupplyFX data is likely one of the end goals where the value will be derived.