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I think it's cultural. We have some brand names where I believe Americans don't, for example. For example, we hoover where Americans vacuum.

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Jeep is another example that got plenty of use outside America, only really falling out of use in the last while as casual use of that type of vehicle got replaced by SUVs.

A jeep (in the casual, not the brand sense) is a different thing than a SUV though? When I think of "jeep", I think of a Jeep Wrangler-type vehicle, which is a much different thing than a SUV.

Right, but people who 20 years ago for reasons other than needing the ruggedness would have driven jeeps now mostly drive SUVs.

I'm not saying that people call them SUVs now. I'm saying they buy SUVs instead if they just want a big vehicle to use on road.

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