>What makes you think you have any say in the situation?
He doesn't have a say, but that doesn't mean he can't have valid opinions as an outsider with a more unbiased perspective.
To be clear I've lived in SF Bay Area for 10+ years and I've also traveled extensively/lived in other world class cities.
SF really is a more expensive shithole. It doesn't mean there aren't any charms but anyone who doesn't acknowledge SF's shortfalls vs. other top cities is in complete denial.